Dr. Pravin V. Buge recently delivered an impactful lecture on Product Lifecycle Management (PLM) at Dr. D.Y. Patil Institute of Pharmaceutical Sciences and Research, Pimpri, Pune, tailored for MBA students. In his session, Dr. Buge covered the intricate journey of pharmaceutical products from concept to market launch, growth, maturity, and eventual decline, focusing on the unique challenges faced in the pharma industry.Drawing on real-world case studies and industry insights, Dr. Buge highlighted essential strategies to manage costs, navigate regulatory pathways, and drive innovation across each stage of a product’s lifecycle. His expert guidance provided students with practical approaches to manage and sustain products in a highly competitive, regulated environment, preparing them for dynamic roles in the pharmaceutical and healthcare sectors.